You can now try the Chrome ad blocker, that’s how it works

In April we learned how Google would seek to be a judge and part in online advertising by integrating its own ad blocker into Chrome. Although it seems strange that a company whose great part of its income comes precisely from selling advertising, the truth is that everything, in the end, is part of a plan in which they themselves are going to benefit and at the same time try to stop tools like Adblock.

Although Chrome’s built- in ad blocker has not yet reached stable versions of the browser, not even the beta or development version, it has reached Chrome Canary.

This is the version of the Google browser that is updated almost daily, is released almost immediately that is terminated with the code it finds, so users can try everything new provided they are willing to take risks of their possible instability.

The good thing is that Chrome Canary can be run as a completely separate instance of the stable version of Chrome, and you can use both browsers simultaneously. If you want to try out the ad blocker you are new to, we’ll explain how.

Chrome ad blocker
Image Source: Google Image

Turn on Chrome Ad Blocker

Once you have installed Chrome Canary, run the browser and click the menu button to the right of the address bar, then select Settings.

Scroll to the bottom of the page and select Advanced Settings. Go down the sea of Privacy and Security options until you find something that says Content Settings. Click here.

Navigate to the Ads option and click on it.

Now just select the Allowed button and close the configuration.

What blocks

In theory, Chrome’s ad blocker will only deal with websites that often display intrusive ads. This includes: videos that automatically play with sound, pop-ups, pop-ups that plug the contents of a complete web until a meter ends, and giant ads that cover the page even when we scroll.

Do not wait for an AdSense ad to be blocked, all Google advertising will remain visible, regardless of whether a website has many of these banners.

In the above captures you can see the difference of a web view with Chrome without the active ad blocker and another with the active blocker. In the second image, Chrome has undone the ads that appear at the bottom of the page and follow you even when you scroll, but the top banner remains.

For videos that play automatically, do not expect them all to be blocked, at least in this version. The above example is an ad, and in effect, the Chrome blocker deletes it when you activate it. But, for example, video players like CNET that appear in a corner, were not blocked by Chrome.

It should also be remembered that this is a function implemented only in Canary, which means that it is “in the bones”, but it is a look at what will probably end up being the Chrome ad blocker very soon, when it is finished polished.

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